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Form analytics · 10 min read
Form abandonment tracking in GA4: a tested setup
Track form abandonment in GA4 with form_start, generate_lead and field events. What enhanced measurement misses on JavaScript forms, tested October 2026.
LB
Luka Brzin
·
2 Nov 2026
Form analytics · 9 min read
Speed to lead statistics: what the studies actually show
The 100x, 21x and 391% speed to lead figures, traced to the original studies: who measured what, when, with what sample, and what each does not show.
LB
Luka Brzin
·
2 Nov 2026