# OllieLeads

> OllieLeads is a form backend, not a form builder: you or your coding agent build the form, and OllieLeads catches what it sends. Point your own form (plain HTML, a browser handler or your own server) at an OllieLeads endpoint and every lead is stored, spam is quarantined, and you are notified within a minute in Slack or Discord (email alerts are coming in the pilot). With the SDK, it also catches visitors who leave a form halfway. Free is 500 leads total with no monthly limit and no credit card; Pro is $29 a month for 1,000 leads a month.

OllieLeads is the reliable data layer between a website's forms and the people and systems that act on leads. You keep your own form, markup and styles; OllieLeads handles the endpoint, storage, spam filtering, notifications and delivery to other tools. Brands are an organizing concept, unlimited on every plan, and leads are the only thing metered. It is built for sites made with AI coding tools such as Claude Code, Cursor and Lovable as well as hand-written sites: today a coding agent connects a form from a copy-paste prompt on the Connect screen; remote MCP for coding and sales agents is coming in the pilot. OllieLeads does not build forms, run sales agents, send follow-ups or act as a CRM.

## Pilot and founding preorder

OllieLeads is in pilot with five founding customers. Free accounts open to everyone when the pilot ends. Until then there are two ways in:

- Founding preorder: Pro for $99 a year, locked for as long as the subscription stays active. Pro is $29 a month at launch, which is $348 a year.
- Pilot waitlist: free. We reply within 2 business days and invite people in small groups.

- [Preorder or join the pilot](https://ollieleads.com/start): the founding preorder and the free waitlist form

## Pricing

Prices in USD. Pricing facts checked October 2026.

- Free: $0. 500 leads total over the life of the workspace, no monthly limit, no credit card. Unlimited brands and forms, 1 seat. The REST API, signed webhooks and remote MCP are included once they ship in the pilot.
- Pro: $29 a month. 1,000 leads a month, unlimited brands, forms and seats, file uploads. Overage is $10 per additional 1,000 leads, billed automatically. Capture never pauses on Pro, and we email you before any overage bills.
- Enterprise: custom pricing, shaped around your volume, storage and support needs. Data residency is available on Enterprise.

How leads are counted:

- A lead counts once. Edits, retries and a later submit of a lead that was already caught never count it again.
- Spam never counts and is never billed. Test-key leads never count.
- A visitor who left early and was caught counts as one lead, the same as a submitted lead. Partial leads cost nothing extra.
- On Free, when a workspace passes 500 leads, a 7-day grace period starts with everything unchanged. After that, each new lead is held for 30 days and you get a teaser notification for it. Upgrading reveals every held lead with its original timestamp. The first 500 leads stay visible and exportable forever.

- [Pricing](https://ollieleads.com/pricing): plans, what counts as a lead, and the fine print

## Visitors who leave halfway

With the JavaScript SDK (shipping in the pilot), if a visitor types contact details into a form and leaves before pressing submit, OllieLeads has already saved them. Contact fields (name, email, phone) are saved when the visitor leaves each field or moves to the next step. Every other field saves at submit, unless the owner opts a specific field into early saving. About 30 minutes after the visitor goes quiet, the owner gets one "left early" notification with what they entered and the step where they stopped. If the visitor comes back and finishes, that notification is canceled. A plain HTML form or a server handler without the SDK is captured at submit. A ready-made notice for the site's visitors that covers early saving comes with the SDK.

## Integration paths

The full reference, with headers, responses, reserved fields, limits and examples: https://ollieleads.com/llms-full.txt

Available now, on every plan:

- HTML form action, zero JavaScript: `<form method="post" action="https://ollieleads.com/f/{formId}">`. Your markup and styles stay as they are. A hidden `_next` field sends visitors back to your own thank-you page.
- Browser fetch: POST the fields as JSON to the same endpoint with `Accept: application/json`.
- Your own server: if the form already posts to your backend (a Worker, an API route, a server action), forward each lead as JSON from there with a server key in `X-Ollie-Key`. Your validation, emails and thank-you page keep working.
- Test leads: send with `X-Ollie-Key: ol_test_connect`, or press "Send a test lead" on the Connect screen. Tagged [TEST], they go through the whole loop and never count.
- The Connect screen gives a copy-paste prompt that any coding agent can follow.

Coming in the pilot (do not build against these yet):

- JavaScript SDK, `@ollieleads/sdk`: saves contact fields early for recovery on multi-step forms, and fails open.
- Remote MCP: a setup surface for coding agents and a read surface for sales agents, with the same authorization as REST.
- REST API.
- Signed webhooks for lead.submitted, lead.left_early and more, with HMAC signatures and at-least-once delivery.
- `npx ollieleads connect` (in the pilot): scans the repo, finds every form and connects it.

Keys: the public test key `ol_test_connect` tags test leads. Server keys (`ol_live_` plus 32 characters) are secret, created per brand on the Connect screen, shown once, stored only as a hash and revocable; they belong on your server, never in frontend code. A server key can only add leads; it can never read one.

- [Developers](https://ollieleads.com/developers): the HTML endpoint, server forwarding, keys, and what ships in the pilot
- [Integration reference](https://ollieleads.com/llms-full.txt): everything an integration needs, in one plain-text file

## OllieLeads vs Formspree

Formspree is a solid form backend with a much longer track record. If all you need is single-page submissions forwarded to email, it may be all you need. Formspree figures checked October 2026 against Formspree's public pricing page; check their site for current terms.

| | OllieLeads | Formspree |
|---|---|---|
| Free plan | 500 leads total, no monthly limit, no card | 50 submissions per month |
| Visitors who leave halfway | Caught: contact fields save early, and a "left early" notification names the step they reached | Not offered; an abandoned form is lost |
| Paid entry | $29/month for 1,000 leads, unlimited seats, file uploads | $15/month for 200 submissions; $30/month for 2,000 |
| Raw volume per dollar | Formspree wins this row at $30 | 2,000 submissions at $30/month |
| Hitting the limit | Paid capture never pauses; metered overage with notices. Free holds new leads 30 days and reveals them on upgrade | Upgrade to continue; see their site for over-limit behavior |
| Many sites or brands | Unlimited brands on every plan, each isolated with its own keys and integrations | Projects and forms vary by plan |
| Coding agents | A copy-paste agent prompt, llms.txt and self-describing errors today; remote MCP and npx ollieleads connect in the pilot | REST API and CLI; no MCP surface we know of |
| Notifications | Slack and Discord today with per-lead delivery logs; email alerts in the pilot | Email notifications; integrations via plugins |
| Track record | New. In pilot with five founding customers | Years in production with a large user base. Formspree wins this row |

Pick Formspree if you want the most submissions per dollar at the $30 tier, you need a long production track record today, or single-page forms in the inbox are the whole job.

Pick OllieLeads if your forms are multi-step and abandonment is real money, you run several sites and want one backend with no per-brand fees, your coding agent does the setup, or you want to know that each notification was delivered.

- [OllieLeads vs Formspree](https://ollieleads.com/formspree-alternative): the full side-by-side and switching questions

## Pages

- [Home](https://ollieleads.com/): what OllieLeads does and how setup works
- [Pricing](https://ollieleads.com/pricing): Free, Pro and Enterprise
- [Developers](https://ollieleads.com/developers): integration paths for people and coding agents
- [OllieLeads vs Formspree](https://ollieleads.com/formspree-alternative): an honest comparison
- [Start free](https://ollieleads.com/start): founding preorder and pilot waitlist
- [Talk to us](https://ollieleads.com/talk-to-us): Enterprise and custom plans

## Optional

- [About](https://ollieleads.com/about): who builds OllieLeads
- [Changelog](https://ollieleads.com/changelog): what shipped and when
- [Privacy](https://ollieleads.com/privacy): privacy policy
- [Terms](https://ollieleads.com/terms): terms of service
- [DPA](https://ollieleads.com/dpa): data processing agreement